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Research papers

Internet as a marketing tool for operators and vendors in the telecommunication industry

As online marketing activities are growing and becoming an essential part of the overall marketing approach it is important to measure effectiveness of this new media in terms of its impact on sale, with respect to traditional marketing media.

Catalogue: ESOMAR Net Effects 1999
Authors: Massimo De Sanctis, Simona Collová
June 15, 1999
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Citation

De Sanctis and Collová (1999a, June 15). Internet as a marketing tool for operators and vendors in the telecommunication industry. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/internet-as-a-marketing-tool-for-operators-and-vendors-in-the-telecommunication-industry